Privacy Policy
Privacy Policy
This Privacy Policy describes how The Pack Lite (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from thepacklite.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions, and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also, see the section below, Third Party Websites and Links.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to provide you with the Services in order to perform our contract with you, including:
- Processing your payments.
- Fulfilling your orders.
- Sending notifications related to your account, purchases, returns, exchanges, or other transactions.
- Creating, maintaining, and managing your account.
- Arranging for shipping and facilitating any returns or exchanges.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as:
- Sending marketing, advertising, and promotional communications by email, text message, or postal mail.
- Showing you advertisements for products or services.
If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.
Security and Fraud Prevention
We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe.
If you believe your account has been compromised, please contact us immediately.
Communicating with You and Service Improvement
We use your personal information to provide customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, provide effective services, and maintain our business relationship with you according to Art. 6 (1) (f) GDPR.
Cookies
Like many websites, we use Cookies on our Site. We use Cookies to:
- Power and improve our Site and Services (including to remember your actions and preferences).
- Run analytics and better understand user interaction with the Services.
You can choose to set your browser to remove or reject Cookies. However, doing so may negatively impact your user experience.
How We Disclose Personal Information
We may disclose your personal information in the following circumstances:
- With vendors or third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, fulfillment, and shipping).
- With business and marketing partners to provide services and advertise to you.
- When required by law enforcement or regulatory bodies.
- In connection with a business transaction such as a merger or acquisition.
Third-Party Websites and Links
Our Site may provide links to third-party websites or platforms. We are not responsible for the privacy practices of such sites and encourage you to review their policies.
Childrenβs Data
Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with their personal information, please contact us to request its deletion.
Security and Retention of Your Information
We take appropriate measures to safeguard your personal information. However, no security system is impenetrable.
We retain your personal information as long as necessary to:
- Fulfill the purposes for which it was collected.
- Comply with legal obligations.
- Resolve disputes and enforce agreements.
Your Rights
Depending on where you live, you may have certain rights regarding your personal information, including:
- Right to Access: Request access to the personal information we hold about you.
- Right to Delete: Request deletion of your personal information.
- Right to Correct: Request correction of inaccurate information.
- Right to Portability: Request a copy of your personal information.
- Opt-out of Sale/Sharing: Request that we not sell or share your personal information.
To exercise these rights, please contact us at support@thepacklite.com.
International Users
We may transfer, store, and process your personal information outside your country of residence. We comply with applicable data protection laws when transferring your data internationally.
Contact
If you have any questions about this Privacy Policy, please contact us at:
π§ Email: support@thepacklite.com